TDC Annual Awards 2002, Grand Prix: Stefan Sagmeister
2002 Award Winners

book
"Sagmeister: Made You Look"

All the work we ever designed, including the bad stuff.
Paperback in a red transparent slip case. Makes that dog go wild.
Removing the book from the red tinted transparent slip case causes the mood of the dog to worsen considerably; bending it over results in the title "Made You Look" (or in the other direction: dog food) showing up on the fore edge.Peter Hall wrote a very detailed text (for a design book), I included handwritten excerpts from my diary and many comments from our dear clients.

Stefan Sagmeister

Born in Austria. Received his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master's degree from Pratt Institute in New York.
Formed the New York based Sagmeister Inc. in 1993 and has since designed graphics and packaging for the Rolling Stones, David Byrne, Lou Reed, Aerosmith and Pat Metheny. Has been nominated four times for the Grammies and has won most international design awards. In 2001 a monograph about his work titled "Sagmeister, Made you Look" was published by Booth-Clibborn editions.