TDC Annual Awards 2008 Grand Prix : Kazunari Hattori
2008 Award Winners



Poster
Hattori Kazunari Exhibition
"Visual Communication"

I held an exhibition at “Gallery 5610” in October 2007, for which I produced 17 posters. I didn’t have any particular interest in the motifs, which included cake and other things. Rather, I chose meaningless motifs. My motivation for producing the works was not “what” to express, but “how” to express it. Perhaps being uninterested in the subject and thinking only of the method may be wickedly lacking in something. However, when you pursue your method of expression as far as you can, you necessarily reach a point where the method of expression itself becomes the subject of the work. Perhaps I am beginning to approach that point?



Kazunari Hattori

Art Director and Designer. Born in Tokyo in 1964. He graduated from Tokyo National University of Fine Arts and Music with a degree in design in 1988. After working at Light Publicity Ltd., he turned freelance. His major works include advertising for Q.P.Corporation's "Q.P.Half", editorial design for Ryuko Tsushin Magazine, packaging design for "HOTELS HOMES by UNIQLO "and book design for "Petit Royal French-Japanese Dictionary". Past awards include the Tokyo ADC Award and its Member's' Award, the Tokyo TDC Member's' Prize, the Yusaku Kamekura Design Award and the Memorial Prize of Hiromu Hara.