TDC Annual Awards1992, Bronze Prize: Freeman Lau
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Symbol & Logotype Prime Publishing is a non-profit making publisher which centralised its production in the subject of Buddhism. Their publications are distributed to the public of mutual interests. The design concept of the logo is a composition derived from a bodhi-leaf and the Chinese character for print. The leaf is a holy representation in the hearts of the believers, its natural heartshape and extended length of the tip symbolises a continual widespread of belief and philosophy behind Buddhism. The graphic and geometric treatment of the characterfor print depicts the concrete and stable printing and publishing business - and enterprise of scientific and modern technique. The contracting effect of the leaf and the character also projects an interesting visual impact.
Freeman Lau |
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