Magazine Ad., Mark &
SABOTAGE "Silver Cloud"
I was in Tokyo last year in
cherry blossom time. After the award ceremony, Mr.
Asaba and other people of the Tokyo TDC were
sitting together with me in a nice, traditional
Japanese style restaurant. Europe was far away, but
those people really made me feel as if it is around
the corner. I strongly perceived the idea that
nowadays "distance" is never more a physical
quality, but only an "emotional measure." Mr. Asaba
was giving a toast on me and saying: "To Tristan!
and to his gold prize next year!" And I was
answering "It shall be only silver, so I will have
another good reason to come back again to Tokyo."
It is incredible that I really got the silver prize
this time! Indeed I never expected to win again;
not for the reason I might mistrust the quality of
my works, but there are so many other talented
artists all around. Maybe it is Japanese sincerity
which annihilated the difference between fiction
and reality, and then turned it into prophecy. Now,
I have a favour to ask you for : Please invent a
new prize between silver and gold to keep me off of
Born in Pula, Yugoslavia in 1957. At fifteen, he
moved to Germany where he studied design. He won a
number of awards for his works in conceptual art,
but became increasingly interested in combining
different media such as art, fashion, music,
interior and product design. Motivated by this kind
of general idea he started working as art director
for various companies and projects. Mostly he was
interested in expanding a corporate identity by not
only designing a graphic image, but also developing
a corporate culture by linking for instance;
products, art work and representative ambient
design. To him design work seems to be like the
reverse of pop-art: It's not exalting something
"trivial" into an art gallery. It's producing art
for everyone and for our environment. He won the
Tokyo TDC Bronze Prize in '96.