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Web Site
"thinkCLICK_ba.SD"
The concept of the web, the
slogan, is clicking a moment of thinking power
thought clicking into place think CLICK (BA (Hons)
in Design, School of Design, Hong Kong Polytechnic
University) (think of an orchestra before a
performance; each instrument is being tuned,
playing its own individual sequence of note,
regardless of those played by others; at random
intervals, toots, bangs and screeches fill the air
in a chaotic fusion of discordant sound. Enter the
conductor, he taps his baton against the podium,
and with this click, the musicians are focused and
the instruments become one. Now think of design as
the music, of yourself as the orchestra, and of
your brain as the conductor; the BA (Hons) in
Design will show you how to command your
instruments to act in harmony; how to make that
simple click.) It is a web to introduce the BA
(Hons) Design, School of Design, Hong Kong
Polytechnic University, Hong Kong. There is a
catalog coming along with the web to project the
dynamic of School of Design. Both covers and shows
the creative strength of different media - from
digital to paper. The web and the catalog can
stand-alone completely. My intention is melting and
transforming a concept from digital (web) to paper
(book). They interact and complement with each
other to form a wholeness of the concept and to
work as a showcase of the School of Design. As the
art director and graphic designer, i believe that a
catalog/web of education organization is not an
object full of information or the design is just
information organized with graphic elements, but it
is an object with a soul - a concept. And i am
always with an attitude to challenge and to explore
the limitation and strength of different kind of
media.
Esther Liu
Received MA from New York, University in USA, BA
from University of Guelph in Canada and Art/Design
Diploma from Ontario College of Art in Canada.
Fellow member of The Chartered Society of
Designers, Hong Kong. Member of AIGA, and Art
Director Club, USA. Solo and group shows in Hong
Kong, Japan, Taiwan, Korea, China,Italy, France,
Australia, Canada and USA. President's Award for
Achievement in Research and Scholarly Activities,
Hong Kong Polytechnic University. Recipient of many
design awards, most recently for 'White Paper' more
than six international awards, and published in
Taiwan, China and Japan, Tokyo TDC Annual, N.Y.ADC
Annual. Now, She is the Course Leader of Graphic
Design in the School of Design, Hong Kong
Polytechnic University.
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