TDC Annual Awards 2002, Members' Prize : Nagi NODA
2002 Award Winners

"I'm a KAU-Girl" poster & small graphics for Laforet Harajuku, Autumn 2001

In "I'm a Kau-Girl," I tried to express the joy of shopping by featuring a cowgirl (a play on the word "Kau" in Japanese, which means to buy or shop) twirling a hoop made of braided hair. To make the cowgirl a fit the representative of Laforet, I had her wear a transparent ten-gallon hat as well as a horse motif T-shirt, pants and accessories. Because the model was a former rhythmic gymnast, it was easy to have her twirl a 3-meter long lock of hair above her head and below her feet. We did quite a bit of research on braids to get the right look for the braided English and Japanese text. I had a really good time working on this project because I had help from friendly and like-minded people including Mr. Uchida and Mr. Mita. Our model, Anna, was very expressive and Koko the horse was very helpful in staying still during the shoot.


Nagi NODA

Born in Tokyo in 1973. Lived in New York from 1983 to 87. After working for I&S and Onuki Design, woks at Sun-Ad Co., Ltd. Her major past projects include NIKE, Laforet Harajuku Co., Ltd., Suntory, Hikaru Utada, Tony Tanaka Holistic Beauty, andWorld (VOICEMAIL). Past awards include Gold Prize in Tokyo TDC in 1999, JAGDA Newcomers Prize in 2001, and Tokyo Art Directors' Club Award in 2001.